Edición N°18 – Artículo 13
El mercadillo de CEDICA : estrategias y resultados en la venta de hortalizas y galletas
The CEDICA market: strategies and results in the sale of vegetables and cookies
Autor: Juan Daniel Naranjo Zamora (Unidad Educativa Fiscomisional José María Vélaz)
Resumen
Este trabajo de investigación tiene como objetivo dar a conocer las estrategias y resultados en la venta de hortalizas y galletas dentro de un mercadillo, el cual se plantea como un enfoque educativo en el Centro de Desarrollo Integral, Inclusivo y de Capacitación Ocupacional CEDICA.
Este centro tiene como propósito proporcionar al estudiante las bases de la agroecología y el micro emprendimiento, permitiéndole identificar su perfil académico y campo de acción, basados en la interdisciplina y el pensamiento complejo. Además, el alumno podrá identificar herramientas para diseñar, implementar y gestionar sistemas de producción sustentable tanto dentro como fuera de la institución educativa.
Por otro lado, esta actividad facilita las interacciones sociales y laborales del estudiante, puesto que al interactuar con clientes su habilidad de comunicación y relaciones interpersonales mejora. De este modo, adquiere la destreza de entablar una conversación, saludar y hacer amigos. Tras generar dicha interacción, tanto la comunicación verbal como la no verbal mejorarán, al igual que la empatía, la resolución de problemas, el trabajo en equipo y la adaptabilidad. Con respecto a las habilidades laborales, la venta de productos proporciona la experiencia en el manejo de dinero, organización y responsabilidad práctica, las cuales son valiosas para el desarrollo personal y profesional. Con esto, se logra alcanzar un entorno inclusivo y beneficioso que puede llegar a mejorar la calidad de vida de los participantes.
Palabras clave: educación, microemprendimiento, estrategias de mercado, desarrollo profesional.
Abstract
This research aims to present the strategies and outcomes related to the sale of vegetables and cookies at a market organized as an educational approach within the Center for Integral, Inclusive Development and Occupational Training (CEDICA). The center’s purpose is to provide students with foundational knowledge in agroecology and micro-entrepreneurship, enabling them to identify their academic profile and field of action based on interdisciplinary and complex thinking. Additionally, students learn to identify tools to design, implement, and manage sustainable production systems both inside and outside the educational institution.
This activity also facilitates students’ social and work interactions, as engaging with customers improves their communication skills and interpersonal relationships. Through these interactions, students develop abilities to start conversations, greet others, and build friendships. Consequently, both verbal and nonverbal communication improve alongside empathy, problem-solving, teamwork, and adaptability. Regarding work skills, selling products provides experience in money management, organization, and practical responsibility, which are valuable for personal and professional development. This initiative fosters an inclusive and beneficial environment that can enhance the quality of life of the participants.
Keywords: education, micro-entrepreneurship, marketing strategies, professional development.
Edición N°18
Fecha de publicación: 18 febrero del 2025.
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